Ferguson punta il dito contro i simulatori. “Fila”: una campagna pubblicitaria che fa discutere.


GRAZIE ALL’ OTTIMO SUCCESSO RISCOSSO IL VOLUME E’ DA OGGI ANCHE UN TITOLO DI WWW.AMAZON.COM ( $ 31,45), UNA  DELLE MAGGIORI BIBLIOTECHE ON LINE AL MONDO  MOLTO NOTA ANCHE NEL REGNO UNITO. E’ POSSIBILE CONTINUARE AD ACQUISTARE IL LIBRO AD EURO 25+ SPESE POSTALI SUL SITO WWW.LULU.COM, SU E-BAY, SCRIVENDO A: italianlads@gmail.com  OPPURE CONTATTANDO  ItalianLads Italy su “FACEBOOK”.PORTA “LADS 2009” SOTTO L’ OMBRELLONE!

 

L’ allenatore del Manchester United Sir Alex Ferguson punta l’ indice contro i simulatori alla vigilia della prima partita di “Premier League” dei suoi “Red Devils”. L’ esperto manager, dopo avere precisato che la tolleranza è troppa verso quei giocatori che fingono infortuni per guadagnare tempo, rende noto di avere dato disposizione ai propri calciatori di non interrompere il gioco in assenza di intervento arbitrale. La pubblicità del marchio “Fila”, in occasione della recente partita amichevole disputata dall’ Inghilterra ad Amsterdam, fa discutere ma pare avere colto nel segno. Secondo alcuni, il celebre marchio di abbigliamento sportivo sarebbe troppo strettamente riconducibile al mondo dei “football casuals” e, pertanto, la presenza alle partite della nazionale di Capello inopportuna.I detrattori evidenziano come nel film “The Firm” abbigliamente recante il logo della “Fila” appaia ben presente. La polemica, invero, appare inaccettabilmente strumentale, non avendo mai tale ditta incentivato il compimento di atti di violenza ed essendo sponsor di manifestazioni del tutto rispettabili come il torneo di tennis di Wimbledon.


 

Fila casual about harking back to hooliganism with ad campaign

• Adverts at England match celebrated brand’s hooligan links
• Wimbledon still happy to be linked with sportswear company

 

The Firm

“Fila sportswear has been prominently used in the forthcoming remake of The Firm, the cult 1980s film about hooligan culture. Photograph: Public DomainThe term “casuals” has been synonymous with British football hooliganism since at least the 1980s so it is perhaps surprising to see it used to market trainers inside football grounds.

But that seems precisely the strategy of Fila, official shoe supplier to the Wimbledon tennis championships. Advertising hoardings at England’s friendly in Amsterdam on Wednesday night carried the legend: “Fila: Icon Of The Casuals”.This is part of a wider marketing campaign and, with a plug on its official website for a remake of the 1988 football-hooligan movie, The Firm, Fila is clearly aware of the football-violence connotations of the word, and explains how “rival gangs, known as firms, and their members described as ‘casuals’, wore brightly coloured sportswear”.

The FA pointed out that the advertising hoardings at Wednesday’s match had been sold by its Dutch counterpart through a third-party agency. But a spokesman added: “We have a very strong stance on hooliganism; we are held as a standard bearer across the world.”The campaign by Fila, which did not return calls, does not seem to sit well with the demure reputation of Wimbledon. But organisers at the All England Club would only comment on its “tennis relationship” with Fila, which it described as “very good”.”

( “The Guardian” )

 

Manchester United boss Sir Alex Ferguson claims ‘cheats’ are killing the game

Sir Alex Ferguson, the manager of champions Manchester United, has warned that the growing tactic of players feigning injury so they can disrupt an opposition attack is ‘killing the game’.Ferguson, whose team start their bid for a fourth consecutive Premier League title at home to Birmingham City, is furious that referees are being put under pressure by what he regards as cheating.

Patrice Evra (right) was angry with Michael Ballack

Fiery clash: Patrice Evra (right) was angry with Michael Ballack

And he has ordered his own players not to kick the ball out of play when an opponent appears to be injured because the game’s etiquette is being abused.Ferguson’s outburst follows last week’s Community Shield game against Chelsea, when United felt they were ‘conned’ by Michael Ballack. Referee Chris Foy stopped a United attack to allow Ballack treatment, but did not do so when Patrice Evra was elbowed by the German and Chelsea went on to score.

Sir Alex Ferguson

Blast: Sir Alex Ferguson speaks to Chris Foy at Wembley

Ferguson does not blame the officials, claiming they are being placed in a situation where they cannot tell if a player is genuinely hurt.’Players who cheat are killing the game, not the referees,’ said Ferguson. ‘Something has got to be done about it. ‘The game is meant to be stopped or the ball kicked out if there is a head injury, but the whole thing is overcooked now.’Referees have a problem in deciding how much they can tolerate when a player goes down. It’s a grey area.’Ferguson says the only solution is to give complete control to the referee, rather than rely on players deciding whether or not to kick the ball out of play.’We have to give the responsibility to the referee,’ said Ferguson. ‘They can then decide whether to stop the game or not. That would do the game a huge favour.’ But he admitted that his own players may ignore his instructions.‘I have told the players not to kick the ball out and to let the referees decide. But they don’t always listen,’ he said. ‘During a match, they think they will get stick off the opposing players and fans and so they kick it out.'”

( “The Guardian” )

Ferguson punta il dito contro i simulatori. “Fila”: una campagna pubblicitaria che fa discutere.ultima modifica: 2009-08-16T09:05:00+02:00da misterloyal
Reposta per primo quest’articolo
Tag:, , , , , , , , ,

Comments Are Closed